Matomo is a web analytics platform that measures and analyzes the behavior of visitors to a website or application. It is the most recognized sovereign alternative to Google Analytics: unlike Google's service, Matomo guarantees you full ownership and control of your data, whether you host it on your own server (on-premise) or in the cloud. No data is resold or exploited for advertising purposes by third parties.

The solution is "privacy-first by design": cookieless tracking is possible, data anonymization, access control, and native compliance with GDPR. Where Google Analytics samples its data and loses visibility due to consent banners and ad blockers, Matomo provides non-sampled data that is more faithful to actual traffic.

Beyond standard reports (pages, traffic sources, conversions, funnels, segmentation), Matomo offers advanced features such as heatmaps, session recording, A/B testing, and over a hundred integrations. Certified ISO 27001:2022, it powers more than a million organizations worldwide and is a reference choice for taking back control of your web statistics in full compliance.